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Background

It is a world set against the backdrop of Chinese folk mythology, and the underworld has a complete social structure.

Nowadays, the birth rate is declining, the death rate is rising, and many souls have to be stranded in hell, queuing up for reincarnation. While waiting, souls also need to work in hell to maintain their existence. Who says that you have to struggle in life to enjoy happiness after death? You have to work after death too!

But you need to be careful, it's not really peaceful here. How can you survive in the world of Ghost Eat Ghost?

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Fengdu

The legendary Ghost Town, the place where souls gather, the entrance to the underworld and the place of judgement.​

Gui Men Guan

It's a mandatory barrier to enter Fengdu. Whoever comes here must be checked to see if they have the pass.

Huangquan Road

A general term for the path that souls have to take to report to the underworld, and this path is full of manzanitas.

*Global Media Management 2025 University of Southampton

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